How effective and cost-effective was the national mass media smoking cessation campaign 'Stoptober'?

ABSTRACT:

Background

A national smoking cessation campaign based on behaviour change theory and operating through both traditional and new media was launched across England during late 2012 ('Stoptober'). In addition to attempting to start a movement in which smokers would quit at the same time in response to a positive mass quitting trigger, the campaign set smokers the goal of being smoke-free for October and embodied other psychological principles in a range of tools and communications.

Methods

Data on quit attempts were obtained from 31,566 past-year smokers during nationally representative household surveys conducted monthly between 2007 and 2012. The effectiveness of the campaign was assessed by the increase in national quit attempt rate in October relative to other months in 20

SUBMITTER: Brown J 

PROVIDER: S-EPMC3929003 | biostudies-literature | 2014 Feb

REPOSITORIES: biostudies-literature