Using health primes to reduce unhealthy snack purchases among overweight consumers in a grocery store.

ABSTRACT:

Objective

Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals.

Design

This field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design.

Method

Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionn

SUBMITTER: Papies EK 

PROVIDER: S-EPMC3982213 | biostudies-literature | 2014 Apr

REPOSITORIES: biostudies-literature