Consumer Demand for Online Dizziness Information: If You Build it, They may Come.

ABSTRACT:

Objective

Dizziness is a common reason patients present to doctors, but effective diagnostic tests and treatments for dizziness are underused. The internet is a way to disseminate medical information and is emerging as an intervention platform. The objective of this study was to describe internet searches for dizziness terms to assess the possible consumer demand for internet-based dizziness diagnostic and treatment tools.

Study design/methods

Google AdWords and Google Insights for Search were used for keyword search data on the following generic terms: vertigo, dizzy, dizziness, lightheaded, and lightheadedness. Data collected included keyword ideas (i.e., additional keywords identified by Google as being related search terms), global and US only monthly search frequencies,

SUBMITTER: Kerber KA 

PROVIDER: S-EPMC3997034 | biostudies-literature | 2014

REPOSITORIES: biostudies-literature