Evaluation of a mass media campaign promoting using help to quit smoking.

ABSTRACT:

Background

Although there is evidence that promoting individual cessation aids increases their utilization, mass media campaigns highlighting the benefit of using help to quit have not been evaluated.

Purpose

The effects of a Philadelphia adult smoking-cessation media campaign targeting using help in ad taglines were analyzed from March to November 2012. This study distinctively analyzed the campaign's impact at both the population level (effects on the average person) and the individual level (effects among those who reported exposure).

Methods

The 16-month mass media campaign aired in Philadelphia PA from December 2010 to March 2012. A representative sample of adult Philadelphia smokers was interviewed by telephone at baseline (n=491) and new samples were interviewe

SUBMITTER: Gibson LA 

PROVIDER: S-EPMC4023347 | biostudies-literature | 2014 May

REPOSITORIES: biostudies-literature