Can you refuse these discounts? An evaluation of the use and price discount impact of price-related promotions among US adult smokers by cigarette manufacturers.

ABSTRACT:

Objectives

The raising unit price of cigarette has been shown to be one of the most effective ways of reducing cigarette consumption and increasing rates of successful quitting. However, researchers have shown that price-sensitive smokers have used a variety of strategies to mitigate the effect of the rising price of cigarettes on their smoking habits. In particular, 23-34% of adult smokers in the US use cheaper brands, and 18-55% use coupons or promotions. Little is known about the discount use by type of brands. As such, the main purpose of this analysis is to evaluate the uses and price discount effects of these price-related discounts by manufacturers and major brands.

Setting

An analysis based on the cross-sectional 2009-2010 National Adult Tobacco Survey (NATS).

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SUBMITTER: Caraballo RS 

PROVIDER: S-EPMC4054636 | biostudies-literature | 2014 Jun

REPOSITORIES: biostudies-literature