Learning organizations, internal marketing, and organizational commitment in hospitals.

ABSTRACT:

Background

Knowledge capital is becoming more important to healthcare establishments, especially for hospitals that are facing changing societal and industrial patterns. Hospital staff must engage in a process of continual learning to improve their healthcare skills and provide a superior service to their patients. Internal marketing helps hospital administrators to improve the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff. Our empirical study provides nursing managers with a tool to allow them to initiate a change in the attitudes of nurses towards work, by constructing a new 'learning organization' and using effective internal marketing.

Methods

SUBMITTER: Tsai Y 

PROVIDER: S-EPMC4077678 | biostudies-literature | 2014 Apr

REPOSITORIES: biostudies-literature