Cigarette packaging and health warnings: the impact of plain packaging and message framing on young smokers.

ABSTRACT:

Objective

This study examined the impact of pictorial cigarette-warning labels, warning-label message framing and plain cigarette packaging, on young adult smokers' motivation to quit.

Methods

Smokers aged 18-30 years (n=740) from a consumer research panel were randomised to one of four experimental conditions where they viewed online images of four cigarette packs with warnings about lung disease, cancer, stroke/heart disease and death, respectively. Packs differed across conditions by warning-message framing (gain vs loss) and packaging (branded vs plain). Measures captured demographics, smoking behaviour, covariates and motivation to quit in response to cigarette packs.

Results

Pictorial warnings about lung disease and cancer generated the strongest motivation to q

SUBMITTER: Mays D 

PROVIDER: S-EPMC4096613 | biostudies-literature | 2015 Mar

REPOSITORIES: biostudies-literature