Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study.

ABSTRACT:

Aim

To examine whether government-funded tobacco control television advertising shown in England between 2002 and 2010 reduced adult smoking prevalence and cigarette consumption.

Design

Analysis of monthly cross-sectional surveys using generalised additive models.

Setting

England.

Participants

More than 80 000 adults aged 18 years or over living in England and interviewed in the Opinions and Lifestyle Survey.

Measurements

Current smoking status, smokers' daily cigarette consumption, tobacco control gross rating points (GRPs-a measure of per capita advertising exposure combining reach and frequency), cigarette costliness, tobacco control activity, socio-demographic variables.

Findings

After adjusting for other tobacco control policies, cigarette co

SUBMITTER: Sims M 

PROVIDER: S-EPMC4114556 | biostudies-literature | 2014 Jun

REPOSITORIES: biostudies-literature