Vaccine message framing and parents' intent to immunize their infants for MMR.

ABSTRACT:

Background and objective

Emphasizing societal benefits of vaccines has been linked to increased vaccination intentions in adults. It is unclear if this pattern holds for parents deciding whether to vaccinate their children. The objective was to determine whether emphasizing the benefits of measles-mumps-rubella (MMR) vaccination directly to the vaccine recipient or to society differentially impacts parents' vaccine intentions for their infants.

Methods

In a national online survey, parents (N = 802) of infants <12 months old were randomly assigned to receive 1 of 4 MMR vaccine messages: (1) the Centers for Disease Control and Prevention Vaccine Information Statement (VIS), (2) VIS and information emphasizing the MMR vaccine's benefits to the child, (3) VIS and information emp

SUBMITTER: Hendrix KS 

PROVIDER: S-EPMC4143998 | biostudies-literature | 2014 Sep

REPOSITORIES: biostudies-literature