The Healthy Wight Commitment Foundation pledge: calories purchased by U.S. households with children, 2000-2012.

ABSTRACT:

Context

An independent evaluation of the Healthy Weight Commitment Foundation (HWCF) marketplace pledge found that the participating companies met and exceeded their interim 2012 sales reduction pledge.

Evidence acquisition

This follow-up study conducted in 2013 used purchase data from 2000 to 2012 among U.S. households with children and compared trends in calorie purchases of HWCF, non-HWCF name brands, and private label (PL) products in the pre-pledge period (2000-2007) and the post-pledge period (2008-2012); controlled for potential effects of concurrent changes in demographic and economic factors, including the Great Recession and food prices; and assessed whether the HWCF marketplace pledge was associated with reductions in consumer packaged goods (CPG) calorie purchase

SUBMITTER: Ng SW 

PROVIDER: S-EPMC4171651 | biostudies-literature | 2014 Oct

REPOSITORIES: biostudies-literature