Facebook Influence among Incoming College Freshmen: Sticky Cues and Alcohol.

ABSTRACT: Alcohol displays on Facebook are ever-present and can be socially desirable for college students. As problematic drinking is a concern for college students, this research sought to understand how different types of information on a Facebook page influence likelihood to drink. Telephone interviews were conducted with 338 incoming college freshmen from two large national universities. Data were obtained from a vignette prompt which presented a scenario in which a senior college student's Facebook profile displayed wall-posts, pictures, and status updates that were drinking-related or pro-social in nature. Participants were asked to report intention to drink alcohol with that student if together at a party. Findings supported the hypotheses: wall-posts were most influential (the stickiest), f

SUBMITTER: D'Angelo J 

PROVIDER: S-EPMC4198307 | biostudies-literature | 2014 Feb

REPOSITORIES: biostudies-literature