Unconscious information changes decision accuracy but not confidence.

ABSTRACT: The controversial idea that information can be processed and evaluated unconsciously to change behavior has had a particularly impactful history. Here, we extend a simple model of conscious decision-making to explain both conscious and unconscious accumulation of decisional evidence. Using a novel dichoptic suppression paradigm to titrate conscious and unconscious evidence, we show that unconscious information can be accumulated over time and integrated with conscious elements presented either before or after to boost or diminish decision accuracy. The unconscious information could only be used when some conscious decision-relevant information was also present. These data are fit well by a simple diffusion model in which the rate and variability of evidence accumulation is reduced but not

SUBMITTER: Vlassova A 

PROVIDER: S-EPMC4234611 | biostudies-literature | 2014 Nov

REPOSITORIES: biostudies-literature