Trends in access of plant biodiversity data revealed by Google Analytics.

ABSTRACT: The amount of plant biodiversity data available via the web has exploded in the last decade, but making these data available requires a considerable investment of time and work, both vital considerations for organizations and institutions looking to validate the impact factors of these online works. Here we used Google Analytics (GA), to measure the value of this digital presence. In this paper we examine usage trends using 15 different GA accounts, spread across 451 institutions or botanical projects that comprise over five percent of the world's herbaria. They were studied at both one year and total years. User data from the sample reveal: 1) over 17 million web sessions, 2) on five primary operating systems, 3) search and direct traffic dominates with minimal impact from social media, 4

SUBMITTER: Jones TM 

PROVIDER: S-EPMC4238075 | biostudies-literature | 2014

REPOSITORIES: biostudies-literature