Direct-to-consumer tobacco marketing and its association with tobacco use among adolescents and young adults.

ABSTRACT:

Objective

We assess exposure to direct-to-consumer tobacco marketing and its association with ever having tried smoking, smoking within past 30 days (current), and smoking ≥100 cigarettes in lifetime (established) among adolescents and young adults.

Methods

We surveyed a U.S. telephone sample of 3,342 15- to 23-year-olds and 2,541 respondents subsequently completed a web-based survey. Among respondents completing both the telephone and web-based surveys (N = 2,541 [75%]), we assessed their exposure to direct-to-consumer tobacco marketing (receiving direct mail from tobacco companies and seeing tobacco company websites) and their associations with ever having tried smoking, current smoking, and established smoking.

Results

Overall, 12% of 15- to 17-year-olds and 26% of

SUBMITTER: Soneji S 

PROVIDER: S-EPMC4241586 | biostudies-literature | 2014 Aug

REPOSITORIES: biostudies-literature