A qualitative analysis of messages to promote smoking cessation among pregnant women.

ABSTRACT:

Objectives

Although aware that smoking while pregnant presents serious risks to their unborn children, some women continue to smoke and rationalise their dissonance rather than quit. We explored metaphors women used to frame smoking and quitting, then developed cessation messages that drew on these metaphors and examined the perceived effectiveness of these.

Participants

We used a two-phase qualitative study. Phase one involved 13 in-depth interviews with women who were smoking (or who had smoked) while pregnant. Phase two comprised 22 in-depth interviews with a new sample drawn from the same population.

Analyses

Data were analysed using thematic analysis, which promoted theme identification independently of the research protocol.

Results

Participants often des

SUBMITTER: Hoek J 

PROVIDER: S-EPMC4248080 | biostudies-literature | 2014 Nov

REPOSITORIES: biostudies-literature