The impact of perceived social power and dangerous context on social attention.

ABSTRACT: Past research has shown that position in a social hierarchy modulates one's social attention, as in the gaze cueing effect. While studies have manipulated the social status of others with whom the participants interact, we believe that a sense of one's own social power is also a crucial factor affecting gaze following. In two experiments, we primed the social power of participants, using different approaches, to investigate the participants' performance in a subsequent gaze cueing task. The results of Experiment 1 showed a stronger gaze cueing effect among participants who were primed with low social power, compared to those primed with high social power. Our predicted gender difference (i.e., women showing a stronger gaze cueing effect than men) was confirmed and this effect was found to

SUBMITTER: Cui G 

PROVIDER: S-EPMC4252089 | biostudies-literature | 2014

REPOSITORIES: biostudies-literature