Impact of Australia's introduction of tobacco plain packs on adult smokers' pack-related perceptions and responses: results from a continuous tracking survey.

ABSTRACT:

Objectives

To investigate the impact of Australia's plain tobacco packaging policy on two stated purposes of the legislation--increasing the impact of health warnings and decreasing the promotional appeal of packaging--among adult smokers.

Design

Serial cross-sectional study with weekly telephone surveys (April 2006-May 2013). Interrupted time-series analyses using ARIMA modelling and linear regression models were used to investigate intervention effects.

Participants

15,745 adult smokers (aged 18 years and above) in New South Wales (NSW), Australia. Random selection of participants involved recruiting households using random digit dialling and selecting the nth oldest smoker for interview.

Intervention

The introduction of the legislation on 1 October 2012.

SUBMITTER: Dunlop SM 

PROVIDER: S-EPMC4275762 | biostudies-literature | 2014 Dec

REPOSITORIES: biostudies-literature