Novel incentives and messaging in an online college smoking intervention.

ABSTRACT:

Objectives

To examine the feasibility, acceptability, and potential effectiveness of an online intervention targeting college smokers. The incentives involved discounted or free goods and services from businesses proximal to each campus.

Methods

A randomized controlled trial was conducted with 122 current smokers recruited from 2 Southeastern US universities. The intervention involved health behavior monitoring, targeted messaging, and incentives for healthy goods and services versus the American Cancer Society's Guide to Quitting Smoking online.

Results

The intervention achieved greater adherence and utilization (p's < .001). Overall, 55.6% learned about a local business through this program. At end-of-treatment, intervention participants less frequently attempted to

SUBMITTER: Berg CJ 

PROVIDER: S-EPMC4302730 | biostudies-literature | 2014 Sep

REPOSITORIES: biostudies-literature