Development of a Twitter-based intervention for smoking cessation that encourages high-quality social media interactions via automessages.

ABSTRACT:

Background

The medical field seeks to use social media to deliver health interventions, for example, to provide low-cost, self-directed, online self-help groups. However, engagement in online groups is often low and the informational content may be poor.

Objective

The specific study aims were to explore if sending automessages to online self-help groups encouraged engagement and to see if overall or specific types of engagement related to abstinence.

Methods

We conducted a Stage I Early Therapy Development Trial of a novel social media intervention for smoking cessation called Tweet2Quit that was delivered online over closed, 20-person quit-smoking groups on Twitter in 100 days. Social media such as Twitter traditionally involves non-directed peer-to-peer exchanges, b

SUBMITTER: Pechmann C 

PROVIDER: S-EPMC4376170 | biostudies-literature | 2015 Feb

REPOSITORIES: biostudies-literature