Price promotions on healthier compared with less healthy foods: a hierarchical regression analysis of the impact on sales and social patterning of responses to promotions in Great Britain.

ABSTRACT:

Background

There is a growing concern, but limited evidence, that price promotions contribute to a poor diet and the social patterning of diet-related disease.

Objective

We examined the following questions: 1) Are less-healthy foods more likely to be promoted than healthier foods? 2) Are consumers more responsive to promotions on less-healthy products? 3) Are there socioeconomic differences in food purchases in response to price promotions?

Design

With the use of hierarchical regression, we analyzed data on purchases of 11,323 products within 135 food and beverage categories from 26,986 households in Great Britain during 2010. Major supermarkets operated the same price promotions in all branches. The number of stores that offered price promotions on each product for e

SUBMITTER: Nakamura R 

PROVIDER: S-EPMC4381774 | biostudies-literature | 2015 Apr

REPOSITORIES: biostudies-literature