Adolescents' exposure to tobacco and alcohol content in YouTube music videos.

ABSTRACT:

Aims

To quantify tobacco and alcohol content, including branding, in popular contemporary YouTube music videos; and measure adolescent exposure to such content.

Design

Ten-second interval content analysis of alcohol, tobacco or electronic cigarette imagery in all UK Top 40 YouTube music videos during a 12-week period in 2013/14; on-line national survey of adolescent viewing of the 32 most popular high-content videos.

Setting

Great Britain.

Participants

A total of 2068 adolescents aged 11-18 years who completed an on-line survey.

Measurements

Occurrence of alcohol, tobacco and electronic cigarette use, implied use, paraphernalia or branding in music videos and proportions and estimated numbers of adolescents who had watched sampled videos.

Findings

SUBMITTER: Cranwell J 

PROVIDER: S-EPMC4402034 | biostudies-literature | 2015 Apr

REPOSITORIES: biostudies-literature