The frequency of company-sponsored alcohol brand-related sites on Facebook™-2012.

ABSTRACT:

Background

This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™.

Objectives

We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012.

Methods

We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server.

Results

We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™.

Conclusions

Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.

SUBMITTER: Nhean S 

PROVIDER: S-EPMC4410775 | biostudies-literature | 2014 Jun

REPOSITORIES: biostudies-literature