Differential impact of affective and cognitive attributes on preference under deliberation and distraction.

ABSTRACT: Two experiments were designed to test the hypothesis that affective information looms relatively larger than cognitive information when individuals are distracted for a period of time compared to when they engage in deliberative thinking. In two studies, participants were presented with information about 4 decision alternatives: An affective alternative that scored high on affective attributes but low on cognitive attributes, a cognitive alternative with the opposite trade-off, and two fillers. They were then asked to indicate their attitudes toward each of four decision alternatives either immediately, after a period of deliberation, or after a period of distraction. The results of both experiments demonstrated that participants significantly preferred the affective alternative to the cog

SUBMITTER: Wang ZJ 

PROVIDER: S-EPMC4415306 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature