Corporate social responsibility: a real options approach to the challenge of financial sustainability.

ABSTRACT:

Background

In contemporary complex societies, social values like ethics, corporate social responsibility, and being respectful with the environment, among others, are becoming social requirements. Corporations are expected to fulfill them and, according to empirical evidence, an overwhelming majority aspires to good social valuation. At the same time, the maximization of market share value in the long run continues to be the central corporate goal. Making environmental and social expenses compatible with value creation is a central challenge for corporations since it implies the financial sustainability of Corporate Social Responsibility (CSR).

Methods and results

The value creation capacity of CSR projects, mainly through innovation, is widely acknowledged in economic liter

SUBMITTER: Bosch-Badia MT 

PROVIDER: S-EPMC4418608 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature