Public support for a sugar-sweetened beverage tax and pro-tax messages in a Mid-Atlantic US state.

ABSTRACT:

Objective

To examine the characteristics of supporters and opponents of a sugar-sweetened beverage (SSB) tax and to identify pro-tax messages that resonate with the public.

Design

A survey was administered by telephone in February 2013 to assess public opinion about a penny-per-ounce tax on SSB. Support was also examined for SSB consumption reduction and pro-tax messages. Individual characteristics including sociodemographics, political affiliation, SSB consumption behaviours and beliefs were explored as predictors of support using logistic regression.

Setting

A representative sample of voters was recruited from a Mid-Atlantic US state.

Subjects

The sample included 1000 registered voters.

Results

Findings indicate considerable support (50 %) for an SSB t

SUBMITTER: Donaldson EA 

PROVIDER: S-EPMC4447609 | biostudies-literature | 2015 Aug

REPOSITORIES: biostudies-literature