Cued recall of alcohol advertising on television and underage drinking behavior.

ABSTRACT:

Importance

Alcohol is the most common drug among youth and a major contributor to morbidity and mortality worldwide. Billions of dollars are spent annually marketing alcohol.

Objective

To examine the reach of television alcohol advertising and its effect on drinking among underage youth.

Design, setting, and participants

Longitudinal telephone- and web-based surveys conducted in 2011 and 2013 involving 2541 US adolescents 15 to 23 years of age at baseline, with 1596 of these adolescents completing the follow-up survey. Cued recall of television advertising images for top beer and distilled spirits brands that aired nationally in 2010-2011 (n = 351). Images were digitally edited to remove branding, and the respondents were queried about 20 randomly selected images. An

SUBMITTER: Tanski SE 

PROVIDER: S-EPMC4450856 | biostudies-literature | 2015 Mar

REPOSITORIES: biostudies-literature