Do Online Voting Patterns Reflect Evolved Features of Human Cognition? An Exploratory Empirical Investigation.

ABSTRACT: Online votes or ratings can assist internet users in evaluating the credibility and appeal of the information which they encounter. For example, aggregator websites such as Reddit allow users to up-vote submitted content to make it more prominent, and down-vote content to make it less prominent. Here we argue that decisions over what to up- or down-vote may be guided by evolved features of human cognition. We predict that internet users should be more likely to up-vote content that others have also up-voted (social influence), content that has been submitted by particularly liked or respected users (model-based bias), content that constitutes evolutionarily salient or relevant information (content bias), and content that follows group norms and, in particular, prosocial norms. 489 responde

SUBMITTER: Priestley M 

PROVIDER: S-EPMC4466230 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature