Economic evaluations of tobacco control mass media campaigns: a systematic review.

ABSTRACT:

Background

International evidence shows that mass media campaigns are effective tobacco control interventions. However, they require substantial investment; a key question is whether their costs are justified by their benefits. The aim of this study was to systematically and comprehensively review economic evaluations of tobacco control mass media campaigns.

Methods

An electronic search of databases and grey literature was conducted to identify all published economic evaluations of tobacco control mass media campaigns. The authors reviewed studies independently and assessed the quality of studies using the Drummond 10-point checklist. A narrative synthesis was used to summarise the key features and quality of the identified studies.

Results

10 studies met the inclusio

SUBMITTER: Atusingwize E 

PROVIDER: S-EPMC4484382 | biostudies-literature | 2015 Jul

REPOSITORIES: biostudies-literature