Links between media communication and local perceptions of climate change in an indigenous society.

ABSTRACT: Indigenous societies hold a great deal of ethnoclimatological knowledge that could potentially be of key importance for both climate change science and local adaptation; yet, we lack studies examining how such knowledge might be shaped by media communication. This study systematically investigates the interplay between local observations of climate change and the reception of media information amongst the Tsimane', an indigenous society of Bolivian Amazonia where the scientific discourse of anthropogenic climate change has barely reached. Specifically, we conducted a Randomized Evaluation with a sample of 424 household heads in 12 villages to test to what degree local accounts of climate change are influenced by externally influenced awareness. We randomly assigned villages to a treatment

SUBMITTER: Fernandez-Llamazares A 

PROVIDER: S-EPMC4496462 | biostudies-literature | 2015 Jul

REPOSITORIES: biostudies-literature