An Exploration of Online Behaviors and Social Media Use Among Hookah and Electronic-Cigarette Users.

ABSTRACT:

Introduction

The purpose of this study was to explore the relationship between social norms and attitudes towards ENDS and hookah and use of these products.

Methods

We conducted surveys with hookah and ENDS users who regularly used the Internet and social media and analyzed the primary social media account (e.g. Facebook) of each participant, coding all references to nicotine or tobacco products. The survey included domains on perceived favorability, perceived vulnerability and subjective norms.

Results

We surveyed 21 ENDS users and 20 hookah users. Both groups used the Internet to look up information about their respective tobacco product (95% for hookah vs. 90% for ENDS). Seventy percent of hookah users had references to hookah on their social media profiles while 4

SUBMITTER: Link AR 

PROVIDER: S-EPMC4496793 | biostudies-literature | 2015 Dec

REPOSITORIES: biostudies-literature