Ontology highlight
ABSTRACT:
SUBMITTER: Suchow JW
PROVIDER: S-EPMC4505962 | biostudies-literature | 2015
REPOSITORIES: biostudies-literature
Newcomers to a social network show preferential attachment, a tendency to befriend those with many friends. Here, we show that preferential attachment is equivalent to a form of 'probability matching' commonly found in studies of decision-making. This equivalence, whereby newcomers probability match to a social signal akin to popularity, marries network science to the study of decision-making and raises new questions about how individual psychology impacts the social structure of groups. We aske ...[more]