The Measurement of Subjective Value and Its Relation to Contingent Valuation and Environmental Public Goods.

ABSTRACT: Environmental public goods--including national parks, clean air/water, and ecosystem services--provide substantial benefits on a global scale. These goods have unique characteristics in that they are typically "nonmarket" goods, with values from both use and passive use that accrue to a large number of individuals both in current and future generations. In this study, we test the hypothesis that neural signals in areas correlated with subjective valuations for essentially all other previously studied categories of goods (ventromedial prefrontal cortex and ventral striatum) also correlate with environmental valuations. We use contingent valuation (CV) as our behavioral tool for measuring valuations of environmental public goods. CV is a standard stated preference approach that presents surv

SUBMITTER: Khaw MW 

PROVIDER: S-EPMC4519262 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature