Measuring Food Brand Awareness in Australian Children: Development and Validation of a New Instrument.

ABSTRACT:

Background

Children's exposure to food marketing is one environmental determinant of childhood obesity. Measuring the extent to which children are aware of food brands may be one way to estimate relative prior exposures to food marketing. This study aimed to develop and validate an Australian Brand Awareness Instrument (ABAI) to estimate children's food brand awareness.

Methods

The ABAI incorporated 30 flashcards depicting food/drink logos and their corresponding products. An abbreviated version was also created using 12 flashcards (ABAI-a). The ABAI was presented to 60 primary school aged children (7-11 yrs) attending two Australian after-school centres. A week later, the full-version was repeated on approximately half the sample (n=27) and the abbreviated-version was prese

SUBMITTER: Turner L 

PROVIDER: S-EPMC4519263 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature