Everything's Relative? Relative Differences in Processing Fluency and the Effects on Liking.

ABSTRACT: Explanations of aesthetic pleasure based on processing fluency have shown that ease-of-processing fosters liking. What is less clear, however, is how processing fluency arises. Does it arise from a relative comparison among the stimuli presented in the experiment? Or does it arise from a comparison to an internal reference or standard? To address these questions, we conducted two experiments in which two ease-of-processing manipulations were applied: either (1) within-participants, where relative comparisons among stimuli varying in processing ease were possible, or (2) between-participants, where no relative comparisons were possible. In total, 97 participants viewed simple line drawings with high or low visual clarity, presented at four different presentation durations, and rated for fel

SUBMITTER: Forster M 

PROVIDER: S-EPMC4545584 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature