Using sound-taste correspondences to enhance the subjective value of tasting experiences.
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ABSTRACT:
SUBMITTER: Reinoso Carvalho F
PROVIDER: S-EPMC4554938 | biostudies-literature | 2015
REPOSITORIES: biostudies-literature
Publications
Using sound-taste correspondences to enhance the subjective value of tasting experiences.
Reinoso Carvalho Felipe F Van Ee Raymond R Van Ee Raymond R Rychtarikova Monika M Touhafi Abdellah A Steenhaut Kris K Persoone Dominique D Spence Charles C
Frontiers in psychology 20150901
The soundscapes of those places where we eat and drink can influence our perception of taste. Here, we investigated whether contextual sound would enhance the subjective value of a tasting experience. The customers in a chocolate shop were invited to take part in an experiment in which they had to evaluate a chocolate's taste while listening to an auditory stimulus. Four different conditions were presented in a between-participants design. Envisioning a more ecological approach, a pre-recorded p ...[more]
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