Smokers' reactions to the new larger health warning labels on plain cigarette packs in Australia: findings from the ITC Australia project.

ABSTRACT:

Objectives

This study examined whether larger sized Australian cigarette health warning labels (HWLs) with plain packaging (PP) were associated with increased desirable reactions towards the HWLs postimplementation.

Methods

Data were from the International Tobacco Control (ITC) longitudinal cohort survey assessing Australian smokers one wave prior to the policy change in 2011 (n=1104) and another wave after the policy change in 2013 (n=1093). We assessed initial attentional orientation (AO) to or away from warnings, plus other reactions, including cognitive reactions towards the HWLs and quit intentions.

Results

As expected, AO towards the HWLs and reported frequency of noticing warnings increased significantly after the policy change, but not more reading. Smokers al

SUBMITTER: Yong HH 

PROVIDER: S-EPMC4601932 | biostudies-literature | 2016 Mar

REPOSITORIES: biostudies-literature