To See or Not to See: Do Front of Pack Nutrition Labels Affect Attention to Overall Nutrition Information?

ABSTRACT: BACKGROUND:Front of pack (FOP) nutrition labels are concise labels located on the front of food packages that provide truncated nutrition information. These labels are rapidly gaining prominence worldwide, presumably because they attract attention and their simplified formats enable rapid comparisons of nutritional value. METHODS:Eye tracking was conducted as US consumers interacted with actual packages with and without FOP labels to (1) assess if the presence of an FOP label increases attention to nutrition information when viewers are not specifically tasked with nutrition-related goals; and (2) study the effect of FOP presence on consumer use of more comprehensive, traditional nutrition information presented in the Nutritional Facts Panel (NFP), a mandatory label for most packaged foods

SUBMITTER: Bix L 

PROVIDER: S-EPMC4619412 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature