Smokers' sources of e-cigarette awareness and risk information.

ABSTRACT:

Introduction

Few studies have explored sources of e-cigarette awareness and peoples' e-cigarette information needs, interests or behaviors. This study contributes to both domains of e-cigarette research.

Methods

Results are based on a 2014 e-cigarette focused survey of 519 current smokers from a nationally representative research panel.

Results

Smokers most frequently reported seeing e-cigarettes in stores (86.4%) and used in person (83%). Many (73%) had also heard about e-cigarettes from known users, broadcast media ads (68%), other (print, online) advertisements (71.5%), and/or from the news (60.9%); sources of awareness varied by e-cigarette experience. Most smokers (59.9%) believed e-cigarettes are less harmful than regular cigarettes, a belief attributed to "comm

SUBMITTER: Wackowski OA 

PROVIDER: S-EPMC4643950 | biostudies-literature | 2015

REPOSITORIES: biostudies-literature