Smoking Cessation Intervention on Facebook: Which Content Generates the Best Engagement?

ABSTRACT:

Background

Social media offer a great opportunity to deliver smoking cessation treatment to young adults, but previous online and social media interventions targeting health behavior change have struggled with low participant engagement. We examined engagement generated by content based on the Transtheoretical Model of Behavior Change (TTM) in a motivationally tailored smoking cessation intervention on Facebook.

Objective

This study aimed to identify which intervention content based on the TTM (Decisional Balance and 10 processes of change) generated the highest engagement among participants in pre-action stages of change (Precontemplation, Contemplation, and Preparation).

Methods

Participants (N=79, 20% female, mean age 20.8) were assessed for readiness to quit smoki

SUBMITTER: Thrul J 

PROVIDER: S-EPMC4704894 | biostudies-literature | 2015 Nov

REPOSITORIES: biostudies-literature