Rice Grain Quality and Consumer Preferences: A Case Study of Two Rural Towns in the Philippines.

ABSTRACT: Hedonic pricing analysis is conducted to determine the implicit values of various attributes in the market value of a good. In this study, hedonic pricing analysis was applied to measure the contribution of grain quality search and experience attributes to the price of rice in two rural towns in the Philippines. Rice samples from respondents underwent quantitative routine assessments of grain quality. In particular, gelatinization temperature and chalkiness, two parameters that are normally assessed through visual scores, were evaluated by purely quantitative means (differential scanning calorimetry and by digital image analysis). Results indicate that rice consumed by respondents had mainly similar physical and chemical grain quality attributes. The respondents' revealed preferences were

SUBMITTER: Cuevas RP 

PROVIDER: S-EPMC4794204 | biostudies-literature | 2016

REPOSITORIES: biostudies-literature