Testing antismoking messages for Air Force trainees.

ABSTRACT:

Introduction

Young adults in the military are aggressively targeted by tobacco companies and are at high risk of tobacco use. Existing antismoking advertisements developed for the general population might be effective in educating young adults in the military. This study evaluated the effects of different themes of existing antismoking advertisements on perceived harm and intentions to use cigarettes and other tobacco products among Air Force trainees.

Methods

In a pretest-post-test experiment, 782 Airmen were randomised to view antismoking advertisements in 1 of 6 conditions: anti-industry, health effects+anti-industry, sexual health, secondhand smoke, environment+anti-industry or control. We assessed the effect of different conditions on changes in perceived harm and inten

SUBMITTER: Popova L 

PROVIDER: S-EPMC4837096 | biostudies-literature | 2016 Nov

REPOSITORIES: biostudies-literature