What you see isn't always what you get: Auditory word signals trump consciously perceived words in lexical access.
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ABSTRACT: Human speech perception often includes both an auditory and visual component. A conflict in these signals can result in the McGurk illusion, in which the listener perceives a fusion of the two streams, implying that information from both has been integrated. We report two experiments investigating whether auditory-visual integration of speech occurs before or after lexical access, and whether the visual signal influences lexical access at all. Subjects were presented with McGurk or Congruent primes and performed a lexical decision task on related or unrelated targets. Although subjects perceived the McGurk illusion, McGurk and Congruent primes with matching real-word auditory signals equivalently primed targets that were semantically related to the auditory signal, but not targets related
SUBMITTER: Ostrand R
PROVIDER: S-EPMC4850493 | biostudies-literature | 2016 Jun
REPOSITORIES: biostudies-literature
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