Agenda Setting for Health Promotion: Exploring an Adapted Model for the Social Media Era.

ABSTRACT:

Background

The foundation of best practice in health promotion is a robust theoretical base that informs design, implementation, and evaluation of interventions that promote the public's health. This study provides a novel contribution to health promotion through the adaptation of the agenda-setting approach in response to the contribution of social media. This exploration and proposed adaptation is derived from a study that examined the effectiveness of Twitter in influencing agenda setting among users in relation to road traffic accidents in Saudi Arabia.

Objective

The proposed adaptations to the agenda-setting model to be explored reflect two levels of engagement: agenda setting within the social media sphere and the position of social media within classic agenda setting.

SUBMITTER: Albalawi Y 

PROVIDER: S-EPMC4869225 | biostudies-literature | 2015 Jul-Dec

REPOSITORIES: biostudies-literature