The Experience of Direct Outreach Recruitment in the National Children's Study.

ABSTRACT:

Objective

Few studies have reported the outcome of direct outreach methods for recruitment of research participants in population-based samples. We describe the relationship of outreach strategies that are tailored to specific community factors to recruitment and consent outcomes in 10 National Children's Study direct outreach study locations (all were single counties).

Methods

Each study center collected data from a target population of women who resided in selected county segments that were sampled based on a geographic area probability sampling design. Based on county characteristics of the 10 study locations, each study center used site-specific marketing approaches (direct mail, mass media, provider referrals, social networking) to recruit study participants. Recruitmen

SUBMITTER: Kaar JL 

PROVIDER: S-EPMC4878110 | biostudies-literature | 2016 Jun

REPOSITORIES: biostudies-literature