The influence of framed messages and self-affirmation on indoor tanning behavioral intentions in 18- to 30-year-old women.

ABSTRACT:

Objective

To investigate the effects of gain- and loss-framed indoor tanning (IT) prevention messages among young adult women, and examine the potential moderating effect of self-affirmation.

Method

Young adult women ages 18 to 30 who reported IT at least once in the past year (n = 475) participated in an online experiment. Participants first completed assessments of IT behavior and related constructs and were randomized to either a self-affirmation manipulation or control condition. Then, participants were randomized to either a gain-framed message emphasizing the benefits of avoiding IT or a loss-framed message emphasizing the risks of IT. Participants completed outcome measures of intentions to IT, intentions to quit IT, and emotional and cognitive responses to the framed

SUBMITTER: Mays D 

PROVIDER: S-EPMC4894490 | biostudies-literature | 2016 Feb

REPOSITORIES: biostudies-literature