The Incidental Influence of Memories of Past Eating Occasions on Consumers' Emotional Responses to Food and Food-Related Behaviors.

ABSTRACT: Our memories of past eating experiences are influential in shaping food preferences and consumption behavior, and the emotions that people associate to these memories are linked to their attitudes toward foods and their everyday food-related behaviors. This work studies the impact that food-related memories have on peoples' emotional state and how this state is projected in a subsequent evaluation of images pertaining to food and food-related behaviors. Focus is placed on guilt and shame emotions. Through an online survey, three memories were investigated (a positive meal, a routine evening meal, and an overeating occasion) among UK consumers (N = 710). Participants primed with the overeating memory evaluated images related to junk food as conveying more feelings of guilt and shame than di

SUBMITTER: Piqueras-Fiszman B 

PROVIDER: S-EPMC4914557 | biostudies-literature | 2016

REPOSITORIES: biostudies-literature