Viewing alcohol warning advertising reduces urges to drink in young adults: an online experiment.

ABSTRACT:

Background

Tobacco counter-advertising is effective at promoting smoking cessation. Few studies have evaluated the impact of alcohol warning advertising on alcohol consumption and possible mechanisms of effect. This pilot study aimed to assess whether alcohol warning advertising is effective in reducing urges to drink alcohol, if emotional responses to advertising explain any such effect or perceived effectiveness, and whether effects differ among heavier drinkers.

Methods

One hundred fifty-two young adult (aged 18-25) alcohol users completed an online experiment in which they were randomly assigned to view one of three sets of six advertisements: (i) alcohol warning; (ii) alcohol promoting; or (iii) advertisements for non-alcohol products. Urges to drink alcohol were self-r

SUBMITTER: Stautz K 

PROVIDER: S-EPMC4938962 | biostudies-literature | 2016 Jul

REPOSITORIES: biostudies-literature