Using Single Colors and Color Pairs to Communicate Basic Tastes II: Foreground-Background Color Combinations.

ABSTRACT: People associate basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., pink or red, green or yellow, black or purple, and white or blue). In the present study, we investigated whether a color bordered by another color (either the same or different) would give rise to stronger taste associations relative to a single patch of color. We replicate previous findings, highlighting the existence of a robust crossmodal correspondence between individual colors and basic tastes. On occasion, color pairs were found to communicate taste expectations more consistently than were single color patches. Furthermore, and in contrast to a recent study in which the color pairs were shown side-by-side, participants took no longer to match the color pairs with tastes than the single co

SUBMITTER: Woods AT 

PROVIDER: S-EPMC5034334 | biostudies-literature | 2016 Sep-Oct

REPOSITORIES: biostudies-literature