Magazine hyped: Trends in tobacco advertising and readership characteristics, 2010-2014.

ABSTRACT: We tracked magazine advertisements for seven tobacco products in U.S. magazines from 2010 to 2014 and examined magazine readership characteristics that are associated with advertising placement in 2014. Advertising data came from Kantar Media's Intelligence and readership data came from a 2014 Experian's nationally representative survey of 4667 adult tobacco users. At magazine level, we aggregated total and product-specific number of advertisements and expenditures by year and calculated readership demographics. We used linear and poisson regression models to examine trends in number of tobacco advertisements and expenditures and readership characteristics associated with number of tobacco advertisements in 2014. Analyses were conducted in 2015. There were 5317 tobacco advertisements with

SUBMITTER: El-Toukhy SM 

PROVIDER: S-EPMC5050131 | biostudies-literature | 2016 Oct

REPOSITORIES: biostudies-literature