Effect of warning statements in e-cigarette advertisements: an experiment with young adults in the United States.

ABSTRACT:

Background and aims

This on-line experiment examined whether the addition of ingredient- or industry-themed warning statements in television advertisements for e-cigarettes would affect young adults' craving for and risk perceptions of e-cigarettes and combustible cigarettes, as well as intent to purchase e-cigarettes.

Design

Advertisements for two leading e-cigarette brands were edited to contain a warning statement about product ingredients or about the tobacco industry. Participants were assigned randomly to one of eight treatments or one of two brand-specific control conditions without any warning statement.

Participants

Young adults (n=900, aged 18-34 years) in a web panel were recruited from three groups: recent e-cigarette users, current smokers who used combus

SUBMITTER: Sanders-Jackson A 

PROVIDER: S-EPMC5113715 | biostudies-literature | 2015 Dec

REPOSITORIES: biostudies-literature